Good reasons to exhibit
Be part of the Auto Shanghai 2027—The 22nd International Automobile Industry Exhibition
Your benefits at a glance
- Asia's largest motor show—access to one of the world's most important markets.
- Focus on future trends—electric mobility, autonomous driving, digitalisation.
- Direct access to decision-makers—OEMs, suppliers, tech companies.
- Networking & lead generation—meet potential customers, partners and investors.
- Brand positioning—visibility in a dynamic growth market, perfect stage for innovations.
- Insights into market trends—early information about developments in China.
- High media presence—international coverage and PR opportunities.
- Reliable partner—Messe München offers comprehensive service and prominent placement in the international area.
- Direct contact person on site and reliable support before and during the entire trade fair.
Additional benefits at the German Pavilion
- Strong brand message ‘Made in Germany’—a sign of trust and quality for foreign customers. Strong together on the world stage
- Highly visible joint stand—attractive location in the international area.
- Cost efficiency—shared infrastructure and services.
- Comprehensive service from Messe München—planning, design, stand construction, logistics.
- Network within German industry—exchange with other German exhibitors.
- Political and institutional support—a signal of reliability and stability.
- Direct contact person on site and reliable support before and during the entire trade fair.